How The Landmark London drove £2m in sales with Revinate Marketing

The brand name

The Landmark London is a 5-star, luxury lodge located in downtown London. It is recognised for its beautiful glass-protected atrium and lush palm trees — which are nicely documented by equally tourists and locals on Instagram and journey evaluate internet sites. Guests of the lodge knowledge quintessential London charm in the sumptuous surroundings of this outstanding Grande Dame lodge. Company discover luxurious, sophistication, and serenity in just the partitions of this enchanting lodge. It’s a true oasis from the hustle and bustle of London.

The challenge

In excess of the earlier 12 months, the Landmark London’s staff went by a transformation — with Emanuela Da Ros becoming a member of as Marketing Supervisor and Richard Kratochvíl relocating from Reservations to Income. The earlier guest internet marketing group experienced moved on, so Emanuela and Richard have been tasked with leveraging the existing tech stack and putting collectively new tactics to enhance earnings. Their very first endeavor was to take on driving income as a result of email promoting.

The answer

Fortunately, The Landmark London had Revinate Advertising as section of their present tech stack. Equally Da Ros and Kratochvíl have been equipped to get up to speed rapidly, many thanks to the platform’s intuitiveness. “Revinate was definitely uncomplicated to understand,” says Da Ros. “It’s tremendous person-helpful.”

Revinate Marketing’s strength is in segmentation and personalization. Both of those are particularly important for the luxurious hotel. Visitors assume substantial-high-quality ordeals from just about every conversation with employees, no matter if it is in man or woman or through electronic mail.

“Prior to Revinate, we have been operating with a different alternative that only offered a solitary template, so each individual segment bought the very same electronic mail,” Kratochvíl clarifies. “Now, with Revinate, we have the potential to use a distinctive template for every single segment and tailor the communications and features. We can converse to our corporate bookers otherwise than our transient attendees, which is actually vital to us simply because it enables us to forge improved relationships with our attendees.”

Similarly, the skill to segment and personalize advertising e-mails has built a huge distinction in the team’s capability to travel direct bookings and upsell profits. Due to the fact Revinate Marketing is equipped to leverage info from unique databases, The Landmark London can send out targeted upsell communications to spa friends, loyalty users, and hotel guests. In simple fact, Da Ros attributes their achievements with upsells to how uncomplicated it is to develop personalised campaigns to unique segments in Revinate Marketing.

Although the earnings-driving operation of Revinate is essential, Da Ros and Kratochvíl are speedy to stage out that the platform’s benefit goes past the pounds gained. “With Revinate, we can supply our attendees with a constant journey, from the initially scheduling affirmation email to upselling features all the way to the write-up-keep study,” Da Ros states. “This consistent knowledge is critical to protecting a solid model and driving guest loyalty.”

Kratochvíl also adds, “We have a associate in Revinate that we can have confidence in to build chopping-edge technologies that guarantees that every single conversation our guests acquire will be on-brand name, individualized, and optimized to their unit. Which is significant for us mainly because it is what our guests anticipate from us.”

The benefits

With Revinate Internet marketing, The Landmark London provides superior good quality and on-brand ordeals to guests, even when they are not on home. The crew has an simple way to connect with attendees and a highly effective channel to travel earnings. Next a pair of tough a long time for the overall marketplace, The Landmark London is viewing demand return. They have created far more than £2m in direct bookings with Revinate Promoting so far.