Ascend Hotel Collection Adds to Lineup of Boutique Hotels

Industry’s most significant smooth model carries on to attract owners in search of operational liberty and world access

ROCKVILLE, Md., May possibly 19, 2022 /PRNewswire/ — The escalating Ascend Lodge Selection from Decision Lodges Global, Inc. (NYSE: CHH) just lately added three new houses to its world wide portfolio of resort, boutique and historic inns: The Harborview in Port Washington, Wisconsin The Crossroads Hotel – Newburgh in Newburgh, New York and the 17 West Hotel in Tulsa, Oklahoma. In addition to offering upscale guests with the fantastic respite from the hustle and bustle of day by day everyday living, just about every of the brand’s latest additions – conveniently positioned within just driving distance of close by metropolitan spots – are owned and operated by longtime Preference franchise entrepreneurs, additional underscoring the brand’s continued attraction and motivation to advancement-minded hoteliers.

“Client journey tastes have developed. Fairly than lender away annual holiday vacation days for a single vacation, tourists are more and more getting benefit of possibilities to lengthen weekend excursions and love the overall flexibility of doing the job remotely. With additional than 200 distinct spots nationwide, Ascend inns provide excellent accommodations for any getaway,” said Janis Cannon, senior vice president, upscale brands, Preference Motels. “Curious travelers searching for their subsequent journey aren’t the only types turning to the Ascend model. New and present Decision proprietors alike request Ascend membership to much better situation their remarkable upscale homes in guests’ preferred marketplaces even though tapping into the brand’s main philosophy of giving unforgettable activities.”

Like just about every Ascend Resort Collection member, The Harborview, The Crossroads Lodge – Newburgh, and 17 West Lodge are uniquely woven into the material of their encompassing communities to supply a a single-of-a-kind vacation expertise for guests, when providing proprietors with greater opportunities in neighborhood markets. Functions of the brand’s newest lodges, involve:

Tale proceeds

• The Harborview: Nestled alongside the shores of Lake Michigan, just 30 minutes from downtown Milwaukee and a lot less than a two-hour generate from state capital Madison, the 93-place Harborview hotel positions friends techniques away from Port Washington’s award-successful downtown district and major attractions, like Whistling Straits Golf Course and the region’s most well-known fishing places. Adhering to a working day of searching or stress-free on the h2o, visitors of The Harborview can unwind at the Beacon, the hotel’s onsite restaurant and bar. The resort is owned by Eric Lund and is managed by S & L Hospitality.

• The Crossroads Lodge – Newburgh: Situated close to two several hours from downtown Manhattan in the coronary heart of the Hudson Valley, the 124-home Crossroads Hotel connects travellers to the area’s best vineyards, orchards and outdoor sights, which includes Hudson Highlands Point out Park and Storm King Condition Park as well as Woodbury Typical Quality Outlets and Legoland. In addition to beautiful mountain sights and a seasonal out of doors pool, attendees can get pleasure from effortless obtain to the historic Washington Headquarters downtown and local eateries overlooking the Hudson River.  The hotel is owned by Aims Newburgh Management LLC.

• 17 West Resort: The 220-space 17 West Hotel, simply obtainable from all important highways and the Tulsa Worldwide Airport, puts company at the heart of Tulsa’s famed arts and lifestyle scene. In addition to roomy guestrooms and onsite eating at the Boulder Grill, attendees can choose advantage of the property’s proximity to the well known BOK Center, Tulsa Executing Arts Center, Oklahoma Jazz Corridor of Fame, and the nearby Blue Dome District, sought-immediately after for its lively murals, art deco-design architecture and area eateries. The resort is owned by OHT IV, LLC. and managed by O’Reilly Hospitality Administration, LLC., which also has ownership desire in the Yellowstone Valley Lodge, an Ascend Collection member, as perfectly as 5 Cambria hotels.

In the coming months, Ascend also strategies to open up hotels in more well known locations, like Orlando, FL, and Las Vegas, NV.

“Together with continuing to welcome new franchisees to the brand family members, we are very happy to see so numerous present Choice owners glimpse for opportunities with the Ascend Hotel Selection adhering to their good results with other Selection brand names,” stated Mark Shalala, senior vice president, franchise enhancement, upscale manufacturers, Decision Motels. “Because the brand’s inception, we’ve been committed to encouraging hoteliers acquire their upscale homes to the future level by increasing their world achieve via our strong distribution channels, award-winning loyalty method and sector-primary technology – all when enabling them to keep their local id and attraction. It can be just 1 of the factors, far more than a ten years later, Ascend stays the industry’s premier soft manufacturer, and why visitors and house owners really like this tested products.”

Ascend resort attendees can participate in the award-winning Alternative Privileges loyalty system, rated a leading lodge loyalty application by both USA Today’s 10Greatest Readers’ Choice Awards and U.S. News & Globe Report. Selection Privileges membership is free of charge and gives rapid rewards and special member costs for people who guide right at www.choicehotels.com.

All Decision-branded inns are taking part in Motivation to Clear, an initiative that builds upon the solid basis of franchisees’ longstanding dedication to cleanliness with enhanced schooling and very best practices for cleaning, disinfecting and social distancing. For more information and facts on Dedication to Cleanse, visit https://www.choicehotels.com/about/dedication-to-cleanse-lodges.

Ascend Resort Assortment^®: Allow the Location Arrive at You.  
The Ascend Resort Selection worldwide portfolio of independent vacation resort, historic and boutique lodges is component of Selection Inns, just one of the world’s greatest major resort providers. Recognized as the hotel industry’s initial “comfortable brand” thought, there are much more than 315 Ascend Hotel Selection homes worldwide, together with in France, the United Kingdom, Denmark, Finland, Eire, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and all over Mexico, the Caribbean and Central The united states. Membership with the Ascend Resort Selection permits exclusive, independent houses to acquire a world presence whilst retaining their community charm. For a lot more details, take a look at www.choicehotels.com/ascend.

About Alternative Accommodations^®  
Preference Resorts International, Inc. (NYSE: CHH) is one particular of the most significant lodging franchisors in the environment. With virtually 7,000 resorts, representing almost 600,000 rooms, in 35 international locations and territories as of March 31, 2022, the Alternative^® spouse and children of hotel makes offers enterprise and leisure travelers with a array of high-good quality lodging options from limited assistance to whole-provider accommodations in the upscale, midscale, extended-keep and economy segments. The award-successful Selection Privileges^® loyalty software offers users rewards ranging from day-to-day benefits to excellent activities. For more information, visit www.choicehotels.com.

Forward-Hunting Statement 
This conversation consists of “forward-searching statements” about upcoming situations, including anticipated resort openings. This sort of statements are issue to quite a few dangers and uncertainties, together with construction delays, availability and cost of funding and the other “Threat Components” described in our Once-a-year Report on Variety 10-K and our Quarterly Studies on Sort 10-Q, any of which could bring about actual effects to be materially distinctive from our anticipations.

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